Section 2
PRODUCT
At the core of our business is the creation of high-quality products, mindful of the environmental footprint left by its creation.
Our sustainability initiatives focus on minimising this impact from design to production, embedding sustainability and durability into each jewellery piece. From conserving natural resources to ensuring carbon consciousness, our strategy champions superior craftsmanship, material traceability, and the adoption of recycled metals.
We are committed to ethical, sustainable, and transparent practices throughout our supply chain, reflecting our dedication to reducing environmental impact while maintaining product excellence.
Responsible sourcing
In creating jewellery that we love, it’s equally as important that we feel good about where it comes from. As the biggest risks in our supply chain happens at the material extraction level, we’ve put further emphasis on how and from where our materials are sourced.
In 2023 we continued to build upon our due diligence processes which allow us to assess and mitigate risks in our supply chain. Our Code of Conduct was revised in 2022 to include a separate chapter on sourcing ensuring no raw materials, gemstones or diamonds are sourced from areas of conflict (CAHRAs), as defined by the OECD. In addition, we yearly review the due diligence processes of our suppliers to ensure alignment further down the chain.
As we delve deeper into our supply chain there are quite a few data challenges that arise. Whereas our immediate supply chain has remained relatively stable, sub-suppliers may change with every bulk order. This requires both us and our suppliers to adopt new ways of working and data-sharing.
Traceability
Our vision is to create quality products using 100% traceable materials, ensuring transparency at every stage of the journey. We aim to provide our community with deeper insights into where their responsibly sourced jewellery comes from—tracing each piece from its origins to the skilled hands that craft it.
Achieving full traceability is a continuous effort, requiring innovation, collaboration, and a commitment to pushing industry standards. Here’s how we define traceability across the materials we use:
Recycled Precious Metals
Fully traceable to the refinery where the metals are processed.
Natural Diamonds
Traceable back to the mine, adhering to stringent sourcing standards.
Lab-Grown Diamonds
Traceable to the grower, ensuring ethical and sustainable practices.
Natural Gemstones
Traceable to the mine, a complex but vital effort to promote responsible sourcing.
Lab-Grown Gemstones
Traceable to the grower, guaranteeing controlled and ethical production.
This vision is not just about meeting standards—it’s about setting new ones. We believe that by sharing our progress and challenges, we can inspire greater transparency across the industry, empowering customers to make informed, conscious choices.
Our Materials
RECYCLED METALS: EMBRACING CIRCULARITY
Silver and gold are central to our jewellery, making them the most impactful starting point for our circularity efforts.
In 2024, we utilised 100% use of recycled gold, silver, and rhodium across our collections, fully transitioning away from virgin materials in line with our Responsibility Roadmap.
Recycling precious metals significantly reduces environmental impact without compromising quality, as gold, silver, and rhodium can be recycled indefinitely while maintaining their purity. During production, all metal scraps are returned to the system, ensuring no waste.
Our precious metals remain fully traceable, sourced exclusively from RJC-certified refineries, reinforcing our commitment to transparency and sustainability.
A NEW CHAPTER IN DIAMONDS: INTRODUCING LAB GROWN DIAMONDS
True luxury is rooted in responsibility, which is why we are proud to introduce SCS-007 Certified Lab-Grown Diamonds in our Kaleidoscope ring.
These diamonds combine the brilliance of natural stones with a reduced environmental footprint, produced using renewable energy to minimise carbon intensity.
Lab-grown diamonds represent a new era in traceable craftsmanship, allowing us to create pieces that reflect our values of sustainability and transparency. At the same time, we continue to learn from the challenges of sourcing natural diamonds, particularly smaller melee stones. By collaborating with suppliers capable of delivering 100% traceable melee diamonds, we are on track to launch these responsibly sourced stones in 2025, further strengthening our commitment to ethical practices.
LUNDHS LARVIKITE: OUR FIRST DIRECT-TO-MARKET PROJECT
Achieving full traceability in coloured gemstones remains a significant challenge, but with Lundhs Larvikite, we are making tangible progress. This marks our first mine-to-market initiative with 100% traceability, sourcing the stone directly from the Lundhs quarry in Larvik, Norway.
As a core material in our designs, Larvikite now constitutes a substantial share of our total volume—bringing us 22% closer to our traceability goal. By working directly with the quarry and carefully overseeing the journey from extraction to final craftsmanship, we are setting a new standard for responsible sourcing in the jewellery industry.
While we are still behind on our 30% gemstone traceability target for 2024, this project demonstrates our commitment to greater transparency and progress towards our long-term goal of 50% by 2025. In June 2025, we will launch a new collection highlighting products made with Lundhs Larvikite, reinforcing its place in our designs.
Moving forward, this stone will be used across all core Larvikite products, including our signature signet rings. This initiative is not just about traceability—it is about respecting the materials we use and the people who bring them to life.
Learn more about our responsibility efforts:
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